Zup re-design
Zup re-design
Zup re-design
Date: 2015
Type: Branding, Illustration
ZUP is an atelier that develops services for strategic innovation and participation.
— Identity
Identity
Identity
Logo
Logo
The overall idea is to use the U of the logo as a boiling pot: ZUP in fact is a neologism from Zuppa (soup). The logo is dynamic and colorful: ZUP is a young and full of energy atelier of innovative services.
Content Chef is a modern SaaS: the best alternative to your “standard” CMS, especially if you need to publish your content online on multiple media platforms.
Old logo
Old logo
Old logo
Co-design
ZUP uses co-design methods to bring innovation to communities: this means every stakeholder can add their contribution to a design project.
Therefore, the logo can be used as a tool for this approach too: everything can boil in the pot and everyone can draw in it.
— Corporate image
Corporate image
Corporate image
Brand applications
We continue to play with colors and patterns: every application must be a bright statement of what ZUP is.
We continue to play with colors and patterns: every application must be a bright statement of what ZUP is.
Logo declinations
We continue to play with colors and patterns: every application must be a bright statement of what ZUP is.
Icon set
We designed custom icons, consistent with the brand identity.
