Content Chef
Content Chef
Content Chef
Date: 2017
Type: UX, UI
In partnership with:
We designed a modern SaaS for users working with content in a multi- platform world.
— User Experience
User Experience
User Experience
Content as a service
Content as a service
Content Chef is a modern SaaS: the best alternative to your “standard” CMS, especially if you need to publish your content online on multiple media platforms.
Content Chef is a modern SaaS: the best alternative to your “standard” CMS, especially if you need to publish your content online on multiple media platforms.
— Corporate image
Corporate image
Corporate image
Making the abstractions visible
Making the
abstractions visible
Designing a SaaS means you are going to work on complex abstract concepts. The main aim of a SaaS is, in fact, to separate a content from its visual /constructed part.
Thus leaving you with the content in its purest form: the flexible, scalable and multichannel one.
— Corporate image
Corporate image
Corporate image
Understanding
the context
Understanding the context
Understanding
the context
We produced several system maps, analyzing the context in which Content Chef would work, mapping the tecnologies and channels used and the actors involved.
We produced several system maps, analyzing the context in which Content Chef would work, mapping the tecnologies and channels used and the actors involved.
— Corporate image
Corporate image
Corporate image
Designing
the experience
Designing the experience
Designing
the experience
First of all, we made a map of our SaaS architecture. Immediately after, we started designing an interactive prototype. We kept on improving through fast iterations our original prototype until the whole system seemed consistent enough for development.
We mapped our SaaS architecture and started designing an interactive prototype almost immediately. We kept on improving through fast iterations our original prototype until the whole system seemed consistent enough for development.
— Corporate image
Corporate image
Designing
the interface
Designing the interface
Designing
the interface
After having designed the whole Content Chef brand, logo included, we applied its fonts and colors rules to the UI. We opted for a simple, no-frills approach, designing several custom icons and illustrations too.
After having designed the whole Content Chef brand, logo included, we applied its fonts and colors rules to the UI. We opted for a simple, no-frills approach, designing several custom icons and illustrations too.
