Content Chef custom version
Content Chef custom version
Content Chef
custom version
Date: 2017
Type: UX, UI
In partnership with:
Leroy Merlin asked us to design a custom version of Content Chef.
Designing
a customized version
Designing a customized version
Designing a customized version
While we designed Content Chef as a digital product per se, we were asked to design a custom version for Leroy Merlin.
Once again, we needed to understand the context in which Content Chef would have been used in great detail.
We started with mapping the system and understanding Leroy Merlin company organisation.
— Mapping the context
Mapping the context
Discovering the Customer Journey
We mapped our costumer experience through a series of workshops, including especially Leroy Merlin stakeholders (from heads of digital divisions to employees who will have to use our SaaS) and the developing team.
— Customer experience
— Customer experience
User testing
User testing
After designing the first prototype, we asked the main Content Chef future users to sit down with us and try it.
After designing the first prototype, we asked the main Content Chef future users to sit down with us and try it.
Before/After
After the user testing, we improved the UX/UI, in order to give our users the best tool we could provide.
Descrivere le modifiche all’interfaccia avvenute dopo lo user testing
— User interface
User interface
User interface
Connecting the dots
Connecting the dots
After the testing, we refined the prototype and designed a custom version of the user interface. Now it is in use.
